Getting a contract from a brand feels official.
Because it is.
Which is exactly why you need to slow down.
And actually read it.
Most creators either:
- sign immediately because they’re excited
- or avoid asking questions because it feels intimidating
Both are expensive mistakes.
Deliverables section
This tells you exactly what you’re agreeing to create.
Look for:
- number of videos
- format
- length
- posting dates
- approval requirements
Read every line.
If it asks for more than what was discussed…
👉 Flag it immediately
Because contracts override conversations.
Every time.
Payment terms
This is where timing matters.
Look for:
- when you get paid
- how you get paid
Common terms:
- Net 30 → paid 30 days after delivery
- Net 60 → paid 60 days after delivery
Whenever possible:
👉 Push for Net 15
👉 Or payment upon delivery
Especially with new brands.
Usage rights
This is where creators lose money.
Usage rights mean:
👉 the brand can reuse your content
For example:
- paid ads
- website
- email marketing
If usage rights are included:
👉 Charge more
A simple baseline:
👉 base rate + 50% for usage
Because they’re making money from your content beyond your audience.
Exclusivity clause
This limits who you can work with.
Example:
👉 You cannot promote competing brands
Typical range:
- 30 days → normal
- 60 to 90 days → higher cost
- over 90 days → premium pricing
Because exclusivity blocks other income.
Revision rounds
Watch for this carefully.
Some contracts include:
👉 unlimited revisions
That’s a problem.
Instead:
👉 limit to 2 rounds
Anything beyond that costs more.
What to do if something looks off
Do not ignore it.
Do not sign anyway.
Instead, respond like this:
“Thanks for sending this over.
Before I sign, I want to clarify a few points to make sure we’re aligned.”
Then list your questions clearly.
That’s professional.
Your one action from this post
Save this checklist.
Next time you get a contract:
👉 review each section before responding
Because once you sign…
👉 you’re locked in
Next up:
how to track your brand outreach so nothing falls through the cracks
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