Most creators are tracking brand conversations in their head.
Or worse…
Scattered across:
- DMs
- emails
- notes app
That’s how deals get lost.
Follow-ups get missed.
Opportunities disappear.
You don’t need anything complicated
You don’t need software.
You don’t need a CRM.
You just need a system you’ll actually use.
The simplest system that works
Open Google Sheets.
Create a new spreadsheet.
Name it:
👉 Brand Outreach Tracker
Now create these columns:
Brand Name
Contact Name
Contact Email
Date First Reached Out
What I Offered
What They Offered
Status
Follow Up Date
Notes
That’s it.
What each column means
Status
This shows where things stand.
Use simple labels:
- Waiting for response
- Negotiating
- Deal agreed
- Content delivered
- Payment received
- Closed (no deal)
Follow Up Date
This is critical.
Set a real date to follow up.
Use the rule:
👉 5 to 7 business days
Then check it daily.
Notes
Anything important:
- tone of conversation
- specific requests
- red flags
- preferences
This saves you later.
How to use it daily
Keep it simple.
When you reach out:
👉 Add the brand immediately
When they respond:
👉 Update status
👉 Set a follow-up date
Then every morning:
👉 Open the tracker
👉 Follow up with anyone due
That’s it.
Five minutes a day.
Nothing falls through the cracks.
Your one action from this post
Open Google Sheets right now.
Create your Brand Outreach Tracker.
Then add every brand you’re currently talking to.
Do not wait.
Next up:
how to build a content schedule that doesn’t make you want to quit
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