When a brand asks for your media kit and you don’t have one…
The conversation is basically over.
It doesn’t matter how good your content is.
Because not having a media kit sends one clear message:
You’re not ready.
And when a brand isn’t confident you’re ready…
They either lowball you
or move on completely.
What a media kit actually is
A media kit is simple.
It’s a one-page document that answers every question a brand has.
So instead of going back and forth…
They can make a decision immediately.
What goes on it
If you want brands to take you seriously, include this:
Your photo
Use something that represents your brand.
👉 Not a blurry selfie from three years ago
Your handle and platform
Be clear and direct.
👉 What you post
👉 Where you post
👉 Who it’s for
Your numbers
Include:
- follower count
- average views
- engagement rate
If you use TikTok Shop:
👉 Include your GMV
Because brands care about performance.
Your audience breakdown
Pull this directly from your analytics.
Include:
- age range
- gender split
- location
For example:
👉 “89% US-based audience”
That matters.
Your content categories
Be specific.
- fragrance reviews
- brand education
- lifestyle content
This tells brands exactly what they’re getting.
Your rates
Yes, include them.
Because if you don’t…
👉 The brand sets the number first
👉 And it’s always lower than it should be
Your contact info
Make it easy.
- handle
- website
Remove friction.
How to build it for free
You do not need a designer.
Instead, open Canva.
Search:
“media kit template”
Then:
- pick something clean
- match your brand
- add your real data
- export as a PDF
That’s it.
The goal
You are not trying to look big.
You are trying to look prepared.
Because brands don’t just pay big creators.
👉 They pay creators who are ready.
Your one action from this post
Open Canva right now.
Search “media kit template.”
Pick one.
Then start filling it in with your real numbers.
Next up:
what to actually charge and how to calculate a real number based on your data
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