Most creators either undercharge…
Because they’re afraid to lose the deal.
Or they throw out random numbers…
And then wonder why brands stop responding.
There’s a better way.
Your rate should come from real data.
Not guesses.
Not what someone else charges.
👉 Your numbers.
Step 1 — Find your average views per video
Open TikTok on your phone.
Tap:
Profile → Menu → Creator Tools → Analytics
On the Overview tab, set the time period to Last 28 Days.
Then scroll down to your recent videos.
Now do this:
- Write down views from your last 10 videos
- Add them together
- Divide by 10
👉 That number is your average views per video.
Write it down.
Step 2 — Calculate your engagement rate
Stay in the Overview tab.
Look at your totals for:
- likes
- comments
- shares
Then:
- Add them together
- Divide by total video views
- Multiply by 100
👉 That’s your engagement rate.
Use this as a guide:
- Under 1% → low
- 1% to 3% → average
- 3% to 6% → strong
- Above 6% → exceptional
Step 3 — Calculate your base rate
Take your average views.
Divide by 1,000.
Then multiply by:
- $1 → starting floor
- $2 → standard rate
- $3+ → strong performance
👉 That gives you your base rate.
Step 4 — Add your time cost
Now account for your time.
Ask yourself:
How long does it take to:
- film
- edit
- post
Then add:
👉 $25 to $50 minimum per video
This protects you from working for nothing.
Even on lower-performing content.
Your one action from this post
Run all four steps right now.
Write down your number.
Keep it somewhere visible.
That is your rate.
Use it in every brand conversation.
Next up:
what to do when a brand says your rate is too high
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