A brand’s first offer is almost never their final offer. Here’s exactly how to counter without blowing up the relationship.
Tag: Make Money
Know Your Worth
Stop Thinking Like a Fan. Start Thinking Like a Business.
Brands can tell immediately whether you approach them like a fan or a business owner. Here’s how to make that shift.
Brand Playbook
I Was Making Brands Money for Free. Took Me Way Too Long to Figure That Out.
Nobody told me how brand deals actually work. I spent way too long posting for free. Here’s what I wish someone had told me from the start.
Brand Playbook
Why Brands Don’t Reply to Your Pitch
Your pitch email is probably getting deleted without being read. Here’s exactly why — and what to say instead.
Brand Playbook
You’re Not Too Small to Have a Media Kit
Not having a media kit tells brands you’re not ready. Here’s exactly what goes on one and how to build it for free in Canva.
Brand Playbook
What Should You Charge as a Creator? Here’s How to Actually Figure That Out.
Stop guessing your rate. Here’s a step by step method to calculate what you should actually charge based on your real TikTok data.
Brand Playbook
A Brand Said Your Rate Is Too High. Here’s What to Do Next.
When a brand pushes back on your rate, most creators fold immediately. Here’s what to say instead and how to hold your ground without losing the deal.
Brand Playbook
Gifted, Paid, or Retainer? Know the Difference Before You Say Yes to Anything.
Not all brand deals are the same. Here’s what gifted, paid, and retainer actually mean — and which one you should be pushing for.
Brand Playbook
How to Find Brands to Pitch (Stop Waiting for Them to Find You)
Waiting for brands to find you isn’t a strategy. Here’s exactly how to find brands to pitch using TikTok Shop, Creator Marketplace, and your own feed.
Brand Playbook
A Brand Just Slid Into Your DMs. Here’s How to Handle It Without Leaving Money on the Table.
When a brand reaches out first you have more leverage than you think. Here’s how to handle it professionally without giving away too much.