{"id":1007,"date":"2026-04-09T12:00:00","date_gmt":"2026-04-09T12:00:00","guid":{"rendered":"https:\/\/foundbyxtopher.com\/?p=1007"},"modified":"2026-04-10T21:25:31","modified_gmt":"2026-04-10T21:25:31","slug":"brand-reached-out-tiktok","status":"publish","type":"post","link":"https:\/\/foundbyxtopher.com\/?p=1007","title":{"rendered":"A Brand Just Slid Into Your DMs. Here&#8217;s How to Handle It Without Leaving Money on the Table."},"content":{"rendered":"<p data-start=\"114\" data-end=\"165\">Getting a brand reaching out to you feels exciting.<\/p>\n<hr data-start=\"167\" data-end=\"170\" \/>\n<p data-start=\"172\" data-end=\"186\">And it should.<\/p>\n<hr data-start=\"188\" data-end=\"191\" \/>\n<p data-start=\"193\" data-end=\"234\">Because it means your content is working.<\/p>\n<hr data-start=\"236\" data-end=\"239\" \/>\n<p data-start=\"241\" data-end=\"298\">However, this is also where a lot of creators lose money.<\/p>\n<hr data-start=\"300\" data-end=\"303\" \/>\n<p data-start=\"305\" data-end=\"345\">Because when a brand comes to you first\u2026<\/p>\n<p data-start=\"347\" data-end=\"376\">\ud83d\udc49 You actually have leverage<\/p>\n<hr data-start=\"378\" data-end=\"381\" \/>\n<p data-start=\"383\" data-end=\"414\">And most creators don\u2019t use it.<\/p>\n<hr data-start=\"416\" data-end=\"419\" \/>\n<h2 data-section-id=\"bujfy0\" data-start=\"421\" data-end=\"449\">Don\u2019t respond immediately<\/h2>\n<p data-start=\"451\" data-end=\"464\">First, pause.<\/p>\n<hr data-start=\"466\" data-end=\"469\" \/>\n<p data-start=\"471\" data-end=\"488\">Take a few hours.<\/p>\n<p data-start=\"490\" data-end=\"519\">Read their message carefully.<\/p>\n<hr data-start=\"521\" data-end=\"524\" \/>\n<p data-start=\"526\" data-end=\"549\">Then look up the brand:<\/p>\n<ul data-start=\"551\" data-end=\"643\">\n<li data-section-id=\"1dthwyy\" data-start=\"551\" data-end=\"573\">check their TikTok<\/li>\n<li data-section-id=\"2waxhk\" data-start=\"574\" data-end=\"599\">review their products<\/li>\n<li data-section-id=\"29lf3f\" data-start=\"600\" data-end=\"643\">understand how they position themselves<\/li>\n<\/ul>\n<hr data-start=\"645\" data-end=\"648\" \/>\n<p data-start=\"650\" data-end=\"684\">Go into the conversation informed.<\/p>\n<p data-start=\"686\" data-end=\"703\">Not just excited.<\/p>\n<hr data-start=\"705\" data-end=\"708\" \/>\n<h2 data-section-id=\"1111v1w\" data-start=\"710\" data-end=\"738\">Ask these questions first<\/h2>\n<p data-start=\"740\" data-end=\"782\">Before you agree to anything, get clarity.<\/p>\n<hr data-start=\"784\" data-end=\"787\" \/>\n<p data-start=\"789\" data-end=\"818\"><strong data-start=\"789\" data-end=\"818\">What are they asking for?<\/strong><\/p>\n<ul data-start=\"820\" data-end=\"880\">\n<li data-section-id=\"1jt3gu8\" data-start=\"820\" data-end=\"840\">number of videos<\/li>\n<li data-section-id=\"qelonf\" data-start=\"841\" data-end=\"851\">format<\/li>\n<li data-section-id=\"yqb08k\" data-start=\"852\" data-end=\"862\">length<\/li>\n<li data-section-id=\"i6v247\" data-start=\"863\" data-end=\"880\">posting dates<\/li>\n<\/ul>\n<hr data-start=\"882\" data-end=\"885\" \/>\n<p data-start=\"887\" data-end=\"914\"><strong data-start=\"887\" data-end=\"914\">What are they offering?<\/strong><\/p>\n<ul data-start=\"916\" data-end=\"976\">\n<li data-section-id=\"jzip7b\" data-start=\"916\" data-end=\"932\">product only<\/li>\n<li data-section-id=\"4lpnox\" data-start=\"933\" data-end=\"945\">flat fee<\/li>\n<li data-section-id=\"nze9xh\" data-start=\"946\" data-end=\"960\">commission<\/li>\n<li data-section-id=\"uue6z5\" data-start=\"961\" data-end=\"976\">combination<\/li>\n<\/ul>\n<hr data-start=\"978\" data-end=\"981\" \/>\n<p data-start=\"983\" data-end=\"1013\"><strong data-start=\"983\" data-end=\"1013\">Do they want usage rights?<\/strong><\/p>\n<p data-start=\"1015\" data-end=\"1055\">If they want to use your content in ads\u2026<\/p>\n<p data-start=\"1057\" data-end=\"1076\">\ud83d\udc49 That costs extra<\/p>\n<hr data-start=\"1078\" data-end=\"1081\" \/>\n<p data-start=\"1083\" data-end=\"1108\"><strong data-start=\"1083\" data-end=\"1108\">Is there exclusivity?<\/strong><\/p>\n<p data-start=\"1110\" data-end=\"1146\">If you can\u2019t work with other brands\u2026<\/p>\n<p data-start=\"1148\" data-end=\"1171\">\ud83d\udc49 That costs extra too<\/p>\n<hr data-start=\"1173\" data-end=\"1176\" \/>\n<h2 data-section-id=\"30d50g\" data-start=\"1178\" data-end=\"1214\">How to check if the offer is fair<\/h2>\n<p data-start=\"1216\" data-end=\"1242\">Open TikTok on your phone.<\/p>\n<p data-start=\"1244\" data-end=\"1248\">Tap:<\/p>\n<p data-start=\"1250\" data-end=\"1296\"><strong data-start=\"1250\" data-end=\"1296\">Profile \u2192 Menu \u2192 Creator Tools \u2192 Analytics<\/strong><\/p>\n<hr data-start=\"1298\" data-end=\"1301\" \/>\n<p data-start=\"1303\" data-end=\"1323\">On the Overview tab:<\/p>\n<ul data-start=\"1325\" data-end=\"1376\">\n<li data-section-id=\"fcvxpa\" data-start=\"1325\" data-end=\"1348\">set to Last 28 Days<\/li>\n<li data-section-id=\"oi8ow1\" data-start=\"1349\" data-end=\"1376\">find your average views<\/li>\n<\/ul>\n<hr data-start=\"1378\" data-end=\"1381\" \/>\n<p data-start=\"1383\" data-end=\"1388\">Then:<\/p>\n<ul data-start=\"1390\" data-end=\"1434\">\n<li data-section-id=\"1mr3ir1\" data-start=\"1390\" data-end=\"1409\">divide by 1,000<\/li>\n<li data-section-id=\"1tujfqe\" data-start=\"1410\" data-end=\"1434\">multiply by $1 to $3<\/li>\n<\/ul>\n<hr data-start=\"1436\" data-end=\"1439\" \/>\n<p data-start=\"1441\" data-end=\"1480\">\ud83d\udc49 That\u2019s your baseline rate per video.<\/p>\n<hr data-start=\"1482\" data-end=\"1485\" \/>\n<p data-start=\"1487\" data-end=\"1499\">Now compare:<\/p>\n<p data-start=\"1501\" data-end=\"1534\">If they\u2019re offering product only\u2026<\/p>\n<p data-start=\"1536\" data-end=\"1571\">And it\u2019s worth less than your rate\u2026<\/p>\n<p data-start=\"1573\" data-end=\"1597\">\ud83d\udc49 The math doesn\u2019t work<\/p>\n<hr data-start=\"1599\" data-end=\"1602\" \/>\n<h2 data-section-id=\"1u5f395\" data-start=\"1604\" data-end=\"1635\">What to say when you respond<\/h2>\n<p data-start=\"1637\" data-end=\"1669\">Keep it simple and professional:<\/p>\n<hr data-start=\"1671\" data-end=\"1674\" \/>\n<p data-start=\"1676\" data-end=\"1750\">\u201cThanks so much for reaching out. I love what you&#8217;re doing with .<\/p>\n<p data-start=\"1752\" data-end=\"1788\">I\u2019d love to explore a collaboration.<\/p>\n<hr data-start=\"1790\" data-end=\"1793\" \/>\n<p data-start=\"1795\" data-end=\"1885\">Could you share more details about what you&#8217;re looking for and what the budget looks like?<\/p>\n<p data-start=\"1887\" data-end=\"1925\">I can send over my media kit as well.\u201d<\/p>\n<hr data-start=\"1927\" data-end=\"1930\" \/>\n<p data-start=\"1932\" data-end=\"1951\">This works because:<\/p>\n<ul data-start=\"1953\" data-end=\"2025\">\n<li data-section-id=\"1u7za6o\" data-start=\"1953\" data-end=\"1970\">it stays warm<\/li>\n<li data-section-id=\"8okda4\" data-start=\"1971\" data-end=\"1994\">it asks for clarity<\/li>\n<li data-section-id=\"1ne7210\" data-start=\"1995\" data-end=\"2025\">it signals professionalism<\/li>\n<\/ul>\n<hr data-start=\"2027\" data-end=\"2030\" \/>\n<p data-start=\"2032\" data-end=\"2061\">Without giving anything away.<\/p>\n<hr data-start=\"2063\" data-end=\"2066\" \/>\n<h2 data-section-id=\"4kxicm\" data-start=\"2068\" data-end=\"2101\">Your one action from this post<\/h2>\n<p data-start=\"2103\" data-end=\"2140\">Open your TikTok Analytics right now.<\/p>\n<hr data-start=\"2142\" data-end=\"2145\" \/>\n<p data-start=\"2147\" data-end=\"2171\">Find your average views.<\/p>\n<hr data-start=\"2173\" data-end=\"2176\" \/>\n<p data-start=\"2178\" data-end=\"2203\">Then calculate your rate.<\/p>\n<hr data-start=\"2205\" data-end=\"2208\" \/>\n<p data-start=\"2210\" data-end=\"2228\">Those two numbers\u2026<\/p>\n<p data-start=\"2230\" data-end=\"2272\">\ud83d\udc49 drive every brand deal you\u2019ll ever have<\/p>\n<hr data-start=\"2274\" data-end=\"2277\" \/>\n<p data-start=\"2279\" data-end=\"2366\"><strong data-start=\"2279\" data-end=\"2291\">Next up:<\/strong><br data-start=\"2291\" data-end=\"2294\" \/>how to follow up when a brand goes quiet after your initial conversation<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When a brand reaches out first you have more leverage than you think. Here&#8217;s how to handle it professionally without giving away too much.<\/p>\n","protected":false},"author":1,"featured_media":1152,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[32,31,36,33,51,59,35,53],"class_list":["post-1007","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-playbook","tag-beginner","tag-brand-deals","tag-creator-fundamentals","tag-make-money","tag-negotiation","tag-outreach","tag-tiktok","tag-tiktok-growth"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A Brand Reached Out to You on TikTok? Do This First<\/title>\n<meta name=\"description\" content=\"A brand reached out to you? 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