Not every brand deal is the same.<\/p>\n
However, a lot of creators treat them like they are.<\/p>\n
And because of that\u2026<\/p>\n
They end up agreeing to things they don\u2019t fully understand.<\/p>\n
This is the simplest form.<\/p>\n
A brand sends you product.<\/p>\n
You create content.<\/p>\n
No money involved.<\/p>\n
This can make sense\u2026<\/p>\n
If the product is actually worth your time.<\/strong><\/p>\n However, here\u2019s where creators get it wrong:<\/p>\n When a brand starts adding requirements:<\/p>\n At that point\u2026<\/p>\n \ud83d\udc49 It is no longer a gift<\/p>\n \ud83d\udc49 It is unpaid work<\/p>\n Know that line.<\/p>\n And hold it.<\/p>\n This is a one-time deal.<\/p>\n A brand pays you a flat fee for a set amount of content.<\/p>\n Now, your rate should not be random.<\/p>\n Instead, it should come from your data.<\/p>\n Here\u2019s how to find it:<\/p>\n Open TikTok on your phone.<\/p>\n Tap:<\/p>\n Profile \u2192 Menu \u2192 Creator Tools \u2192 Analytics<\/strong><\/p>\n On the Overview tab:<\/p>\n Then:<\/p>\n \ud83d\udc49 That\u2019s your starting rate per video.<\/p>\n This is where things change.<\/p>\n A retainer is a monthly agreement.<\/p>\n A brand pays you consistently\u2026<\/p>\n In exchange for consistent content.<\/p>\n Because of that, you get:<\/p>\n To calculate it:<\/p>\n That\u2019s your retainer.<\/p>\n There\u2019s a progression.<\/p>\n Start here:<\/p>\n \ud83d\udc49 Gifted<\/p>\n Then move to:<\/p>\n \ud83d\udc49 Paid<\/p>\n Then push toward:<\/p>\n \ud83d\udc49 Retainer<\/p>\n Because retainers are the goal.<\/p>\n They remove uncertainty.<\/p>\n They turn content into a real business.<\/p>\n Look at your current brand deals.<\/p>\n Ask yourself:<\/p>\n \ud83d\udc49 Where does each one fall?<\/p>\n Then decide:<\/p>\n Is there one relationship you should move forward?<\/p>\n Next up:<\/strong> Not all brand deals are the same. Here’s what gifted, paid, and retainer actually mean \u2014 and which one you should be pushing for.<\/p>\n","protected":false},"author":1,"featured_media":1148,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[32,31,62,36,33,37,35],"class_list":["post-1005","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-playbook","tag-beginner","tag-brand-deals","tag-business-model","tag-creator-fundamentals","tag-make-money","tag-monetization","tag-tiktok"],"yoast_head":"\n
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\nPaid partnership<\/h2>\n
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\nRetainer<\/h2>\n
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\nWhich one should you push for<\/h2>\n
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\nYour one action from this post<\/h2>\n
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how to find brands to pitch instead of waiting for them to find you<\/p>\n","protected":false},"excerpt":{"rendered":"