Most creators either undercharge\u2026<\/p>\n
Because they\u2019re afraid to lose the deal.<\/p>\n
Or they throw out random numbers\u2026<\/p>\n
And then wonder why brands stop responding.<\/p>\n
There\u2019s a better way.<\/p>\n
Your rate should come from real data<\/strong>.<\/p>\n Not guesses.<\/p>\n Not what someone else charges.<\/p>\n \ud83d\udc49 Your numbers.<\/p>\n Open TikTok on your phone.<\/p>\n Tap:<\/p>\n Profile \u2192 Menu \u2192 Creator Tools \u2192 Analytics<\/strong><\/p>\n On the Overview tab<\/strong>, set the time period to Last 28 Days<\/strong>.<\/p>\n Then scroll down to your recent videos.<\/p>\n Now do this:<\/p>\n \ud83d\udc49 That number is your average views per video.<\/p>\n Write it down.<\/p>\n Stay in the Overview tab.<\/p>\n Look at your totals for:<\/p>\n Then:<\/p>\n \ud83d\udc49 That\u2019s your engagement rate.<\/p>\n Use this as a guide:<\/p>\n Take your average views.<\/p>\n Divide by 1,000.<\/p>\n Then multiply by:<\/p>\n \ud83d\udc49 That gives you your base rate.<\/p>\n Now account for your time.<\/p>\n Ask yourself:<\/p>\n How long does it take to:<\/p>\n Then add:<\/p>\n \ud83d\udc49 $25 to $50 minimum per video<\/p>\n This protects you from working for nothing.<\/p>\n Even on lower-performing content.<\/p>\n Run all four steps right now.<\/p>\n Write down your number.<\/p>\n Keep it somewhere visible.<\/p>\n That is your rate.<\/strong><\/p>\n Use it in every brand conversation.<\/p>\n Next up:<\/strong> Stop guessing your rate. Here’s a step by step method to calculate what you should actually charge based on your real TikTok data.<\/p>\n","protected":false},"author":1,"featured_media":1144,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[49,32,31,36,33,50,35],"class_list":["post-1003","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-playbook","tag-analytics","tag-beginner","tag-brand-deals","tag-creator-fundamentals","tag-make-money","tag-pricing-strategy","tag-tiktok"],"yoast_head":"\n
\nStep 1 \u2014 Find your average views per video<\/h2>\n
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\nStep 2 \u2014 Calculate your engagement rate<\/h2>\n
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\nStep 3 \u2014 Calculate your base rate<\/h2>\n
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\nStep 4 \u2014 Add your time cost<\/h2>\n
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\nYour one action from this post<\/h2>\n
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what to do when a brand says your rate is too high<\/p>\n","protected":false},"excerpt":{"rendered":"