{"id":1002,"date":"2026-04-09T12:00:00","date_gmt":"2026-04-09T12:00:00","guid":{"rendered":"https:\/\/foundbyxtopher.com\/?p=1002"},"modified":"2026-04-10T18:15:10","modified_gmt":"2026-04-10T18:15:10","slug":"creator-media-kit","status":"publish","type":"post","link":"https:\/\/foundbyxtopher.com\/?p=1002","title":{"rendered":"You’re Not Too Small to Have a Media Kit"},"content":{"rendered":"

When a brand asks for your media kit and you don\u2019t have one\u2026<\/p>\n

The conversation is basically over.<\/p>\n

\n

It doesn\u2019t matter how good your content is.<\/p>\n

Because not having a media kit sends one clear message:<\/p>\n

You\u2019re not ready.<\/strong><\/p>\n

\n

And when a brand isn\u2019t confident you\u2019re ready\u2026<\/p>\n

They either lowball you
or move on completely.<\/p>\n

\n

What a media kit actually is<\/h2>\n

A media kit is simple.<\/p>\n

It\u2019s a one-page document that answers every question a brand has.<\/p>\n

\n

So instead of going back and forth\u2026<\/p>\n

They can make a decision immediately.<\/p>\n

\n

What goes on it<\/h2>\n

If you want brands to take you seriously, include this:<\/p>\n

\n

Your photo<\/strong><\/p>\n

Use something that represents your brand.<\/p>\n

\ud83d\udc49 Not a blurry selfie from three years ago<\/p>\n

\n

Your handle and platform<\/strong><\/p>\n

Be clear and direct.<\/p>\n

\ud83d\udc49 What you post
\ud83d\udc49 Where you post
\ud83d\udc49 Who it\u2019s for<\/p>\n

\n

Your numbers<\/strong><\/p>\n

Include:<\/p>\n

    \n
  • follower count<\/li>\n
  • average views<\/li>\n
  • engagement rate<\/li>\n<\/ul>\n
    \n

    If you use TikTok Shop:<\/p>\n

    \ud83d\udc49 Include your GMV<\/p>\n

    \n

    Because brands care about performance.<\/p>\n

    \n

    Your audience breakdown<\/strong><\/p>\n

    Pull this directly from your analytics.<\/p>\n

    Include:<\/p>\n

      \n
    • age range<\/li>\n
    • gender split<\/li>\n
    • location<\/li>\n<\/ul>\n
      \n

      For example:<\/p>\n

      \ud83d\udc49 \u201c89% US-based audience\u201d<\/p>\n

      That matters.<\/p>\n

      \n

      Your content categories<\/strong><\/p>\n

      Be specific.<\/p>\n

        \n
      • fragrance reviews<\/li>\n
      • brand education<\/li>\n
      • lifestyle content<\/li>\n<\/ul>\n
        \n

        This tells brands exactly what they\u2019re getting.<\/p>\n

        \n

        Your rates<\/strong><\/p>\n

        Yes, include them.<\/p>\n

        \n

        Because if you don\u2019t\u2026<\/p>\n

        \ud83d\udc49 The brand sets the number first
        \ud83d\udc49 And it\u2019s always lower than it should be<\/p>\n

        \n

        Your contact info<\/strong><\/p>\n

        Make it easy.<\/p>\n

          \n
        • email<\/li>\n
        • handle<\/li>\n
        • website<\/li>\n<\/ul>\n
          \n

          Remove friction.<\/p>\n

          \n

          How to build it for free<\/h2>\n

          You do not need a designer.<\/p>\n

          \n

          Instead, open Canva.<\/p>\n

          Search:<\/p>\n

          \u201cmedia kit template\u201d<\/strong><\/p>\n

          \n

          Then:<\/p>\n

            \n
          • pick something clean<\/li>\n
          • match your brand<\/li>\n
          • add your real data<\/li>\n
          • export as a PDF<\/li>\n<\/ul>\n
            \n

            That\u2019s it.<\/p>\n

            \n

            The goal<\/h2>\n

            You are not trying to look big.<\/p>\n

            \n

            You are trying to look prepared<\/strong>.<\/p>\n

            \n

            Because brands don\u2019t just pay big creators.<\/p>\n

            \ud83d\udc49 They pay creators who are ready.<\/p>\n

            \n

            Your one action from this post<\/h2>\n

            Open Canva right now.<\/p>\n

            Search \u201cmedia kit template.\u201d<\/p>\n

            \n

            Pick one.<\/p>\n

            Then start filling it in with your real numbers.<\/p>\n

            \n

            Next up:<\/strong>
            what to actually charge and how to calculate a real number based on your data<\/p>\n\n\n

            <\/p>\n","protected":false},"excerpt":{"rendered":"

            Not having a media kit tells brands you’re not ready. Here’s exactly what goes on one and how to build it for free in Canva.<\/p>\n","protected":false},"author":1,"featured_media":1141,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[32,31,39,36,33,60,35],"class_list":["post-1002","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-playbook","tag-beginner","tag-brand-deals","tag-content-strategy","tag-creator-fundamentals","tag-make-money","tag-media-kit","tag-tiktok"],"yoast_head":"\nYou\u2019re Not Too Small to Have a Media Kit (Here\u2019s How to Build One)<\/title>\n<meta name=\"description\" content=\"Don\u2019t have a media kit? 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