Nobody sat me down and explained how this works.<\/p>\n
At first, I started making content.
Then brands started sending me stuff.
So naturally, I figured that was the deal.<\/p>\n
You get the product.
You post.
Everybody\u2019s happy.<\/p>\n
That\u2019s not how it works at all.<\/strong><\/p>\n While I was out here posting for free\u2026<\/p>\n Those brands were making real money.<\/strong><\/p>\n They were making it off content I wrote, filmed, and edited myself.<\/p>\n Meanwhile, I got a bottle of cologne worth maybe twenty dollars.<\/p>\n I\u2019m not mad at the brands.<\/p>\n After all, that\u2019s their job.<\/p>\n They try to get as much as possible for as little as possible. What I\u2019m saying is nobody told me.<\/strong><\/p>\n Because of that, I spent way too long finding out the hard way.<\/p>\n So here\u2019s what you need to understand now.<\/p>\n You don\u2019t need a million followers to get paid.<\/strong><\/p>\n Instead, you need to understand what you\u2019re actually worth If your content makes money for a brand, you should be getting paid for it.<\/strong><\/p>\n<\/blockquote>\n Most brands don\u2019t actually care about your follower count.<\/p>\n What they care about is simple:<\/p>\n \ud83d\udc49 Does your audience buy?<\/strong><\/p>\n For example, if you\u2019re a TikTok Shop affiliate with real GMV numbers\u2026<\/p>\n That\u2019s proof.<\/p>\n Not potential.<\/p>\n Proof.<\/strong><\/p>\n Because of that, a smaller creator with conversion will always beat a big creator with empty views.<\/p>\n Every time.<\/strong><\/p>\n Right now, pull up your analytics.<\/p>\n Look at:<\/p>\n Also pay attention to where your audience lives and how they behave.<\/p>\n The problem is most creators walk into brand conversations completely blind.<\/p>\n As a result, brands get away with offering you nothing.<\/p>\n However, once you know your numbers, everything changes.<\/strong><\/p>\n You stop guessing. Open TikTok.<\/p>\n Tap:<\/p>\n Profile \u2192 Menu \u2192 Creator Tools \u2192 Analytics<\/strong><\/p>\n On the Overview tab<\/strong>:<\/p>\n Scroll down to your recent videos.<\/p>\n Write down the views from your last 10 videos. \ud83d\udc49 That\u2019s your average views.<\/p>\n Next, calculate your engagement rate:<\/p>\n Add your likes, comments, and shares from the last 28 days. \ud83d\udc49 That\u2019s your engagement rate.<\/p>\n Finally, screenshot everything and save it.<\/p>\n Because the next time a brand offers you three videos for a fifteen dollar product\u2026<\/p>\n You\u2019ll know exactly what that\u2019s worth.<\/strong><\/p>\n And it\u2019s not worth it.<\/p>\n Next up:<\/strong> Nobody told me how brand deals actually work. I spent way too long posting for free. Here’s what I wish someone had told me from the start.<\/p>\n","protected":false},"author":1,"featured_media":1102,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[32,31,36,33,34,37,35],"class_list":["post-1000","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-brand-playbook","tag-beginner","tag-brand-deals","tag-creator-fundamentals","tag-make-money","tag-mindset","tag-monetization","tag-tiktok"],"yoast_head":"\n
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That\u2019s just business.<\/p>\n
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and stop apologizing for it.<\/p>\n
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\nYour follower count is not your value<\/h2>\n
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\nKnow your numbers before any brand conversation happens<\/h2>\n
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You stop accepting bad deals.
And you start negotiating with confidence.<\/p>\n
\nYour one action from this post<\/h2>\n
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Add them together.
Then divide by 10.<\/p>\n
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Divide that number by your total views.
Then multiply by 100.<\/p>\n
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exactly what to say when a brand reaches out and what to do when they try to lowball you<\/p>\n","protected":false},"excerpt":{"rendered":"